Privacy Policy

Last Updated: April 17, 2026

Welcome to Theme Parks UK. We respect your privacy and are committed to protecting the personal data of our business partners, clients, and website visitors. This Privacy Policy explains how we collect, use, and safeguard information when you interact with our website.

1. Information We Collect

As a consumer guide website, we primarily collect information related to your identity and interests.

A. Information You Provide Voluntarily

Newsletter Sign-up: When you subscribe to our newsletter, we collect your email address and name.
Enquiries & Contact: Information provided via contact forms or direct email regarding our services.

B. Information Collected Automatically

Google Analytics: We use Google Analytics 4 (GA4) to understand how professionals interact with our site. This includes IP addresses (anonymized in the EU), device type, browser version, pages visited, and time spent on the site.
Cookies: We use cookies to enhance user experience and analyze traffic. You can manage your cookie preferences through your browser settings.

2. How We Use Your Information

We process your data based on Legitimate Interest (for customer communications) and Consent (for newsletter marketing).

To provide and improve our services: Analyzing site traffic via Google Analytics helps us optimise our content.
Communication: Sending the newsletters you subscribed to and responding to enquiries.
Marketing: Providing you with updates about the theme park industry and our website's offerings.

3. Third-Party Service Providers

We do not sell your data. However, we share information with trusted service providers to operate our platform:

Google Analytics: To track and report website traffic. Google may use the data collected to contextualize and personalize the ads of its own advertising network. Google’s Privacy & Terms.
Email Service Providers (ESP): To manage our newsletter distribution and track engagement (opens/clicks).

4. Your Rights & Choices

As a consumer, you have rights regarding your personal data:

Opt-Out: Every newsletter contains an "Unsubscribe" link. You can opt out of marketing communications at any time.
Access & Deletion: You may request a copy of the professional data we hold about you or request its deletion.
Google Analytics Opt-out: You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

5. Data Security & Retention

We implement industry-standard security measures to protect your professional information. We retain your data only as long as necessary to fulfill the business purposes outlined in this policy or to comply with legal obligations.

6. International Data Transfers

If you are accessing our site from the EEA or UK, please note that your data may be transferred to and processed in countries outside of your jurisdiction (such as the United States). we ensure these transfers are protected by appropriate legal safeguards.