Alton Towers Festival of Thrills

17th April – 7th May 2023

From Monday 17th April to Sunday 7th May 2023 there will be a series of marmalising experiences dedicated to the world’s first 14-looping roller coaster, The Smiler, in its 10th year. Soak up the adrenaline-pumping atmosphere and take on eye-popping, jaw-dropping, brain-bending action aboard the world-beating line up of roller coasters.

Book now:


Ministry of Joy
, The Smiler’s secretive organisation, will take over X-Sector to conduct a series of mind-bending assignments! From laughter therapy with the Smiling Advocates and optical illusions to boggle the brain in The Lab, to facing your fears in their unique fear test.

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